West Facade before Renovation
South Facade Detail
Atrium - Public Lobby
Northwest Corner - Before
Lower Level Floor Plan - Exhibition Hall
Main Level Floor Plan - Retail Space
Upper Level Floor Plan - Convention Hall
North and West Elevations
South and East Elevations
Longitudional Section through Atrium
Transverse Section through Atrium
Client: City of Clearwater
Location: 300 Cleveland Street
Site: A 36-year-old, 164,000 square foot department store building with three stories on the bluff in downtown Clearwater overlooking the Intercoastal Waterway.
Program challenge: To rehabilitate the building for use as a multi-purpose event center for $53/square foot.
Solution: Rowe Architects completed the project in five phases. In the first phase the 51,000 square foot second floor was renovated to house a major retail tenant – Stein Mart. In the remaining phases, the first and third floors were converted to restaurants, a community center, an exhibit hall, meeting rooms, and conference space, all while the retail tenant remained in operation.
Additionally, a new roof and HVAC system (providing separate cooling equipment for each of the five uses) were added and nearly all other mechanical and electrical systems were replaced. Only the freight elevator and fire protection system were salvaged and they had to be updated. Asbestos abatement was conducted, and new fire separations were created between spaces of disparate uses. All life safety elements were also upgraded to meet modern code. A new glazed atrium overlooking the Intercoastal Waterway and connecting the upper and lower levels with escalators and elevators was added to create an iconic architectural element.
The project was completed in a total of 15 months utilizing a design construction process strongly teaming the Architect/Engineer and the General Contractor. Operating on a very tight budget, the design team was able to revive what had been a vacant building on the downtown waterfront and turn it into a multi-purpose convention and community event center.