UF Hough Hall University of Florida

Exterior: The exterior east façade of William R. Hough Hall at the Warrington College of Business at the University of Florida in Gainesville.

Exterior: The exterior east façade of William R. Hough Hall at the Warrington College of Business at the University of Florida in Gainesville.

North Court

North Court

exterior from north east

exterior from north east

front door from North Court

front door from North Court

Grand Stair

Grand Stair

Student Lounge at Ground Floor

Student Lounge at Ground Floor

Court at Ground Floor

Court at Ground Floor

Seminar rooms at ground floor

Seminar rooms at ground floor

view to Bryan Hall through North Courtyard

view to Bryan Hall through North Courtyard

Court from Second Floor

Court from Second Floor

Grand Stair at Third Floor

Grand Stair at Third Floor

Ground Floor 75 seat tiered classroom

Ground Floor 75 seat tiered classroom

Group Study Area at MBA office suite

Group Study Area at MBA office suite

Executive Board Room

Executive Board Room

Grand Stair from Second Floor

Grand Stair from Second Floor

Second Floor 75 seat tiered classroom

Second Floor 75 seat tiered classroom

North Elevation from Bryan Hall

North Elevation from Bryan Hall

Third Floor Student Lounge

Third Floor Student Lounge

Break Out Room

Break Out Room

Intellectual Collision Space at Main Corridor

Intellectual Collision Space at Main Corridor

Third Floor Student Lounge

Third Floor Student Lounge

Financial Markets Lab

Financial Markets Lab

Model view with Second Phase looking northwest

Model view with Second Phase looking northwest

Master Planning sketch with Phase Two

Master Planning sketch with Phase Two

Model view of North Elevation

Model view of North Elevation

Master Planning Sketch - Phase One

Master Planning Sketch - Phase One

Model view of South Elevation

Model view of South Elevation

3D Study Model view at North Entry Court

3D Study Model view at North Entry Court

3D Study Model view of North Elevation from Bryan Hall and College of Business

3D Study Model view of North Elevation from Bryan Hall and College of Business

3D Study Model view of Balconies at South Court

3D Study Model view of Balconies at South Court

3D Study Model view from southeast

3D Study Model view from southeast

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2950bab40e233e6b983f0bdb428c3210

3D Study Model view at Ground Floor Court Interior

3D Study Model view at Ground Floor Court Interior

First Floor Plan

First Floor Plan

Second Floor Plan

Second Floor Plan

Third Floor Plan

Third Floor Plan

Building Section

Building Section

Client: University of Florida

Location: University of Florida campus, Gainesville, FL

Site: A parcel located at the historic, main entrance of campus and within a National Register Historical District. Originally the site of a parking lot and a strip of green space populated with mature live oak trees.

Program Challenge: To create a home for the Warrington College of Business graduate programs complete with classrooms, large seminar rooms, meeting areas, and spaces for events and impromptu collaboration, as well as administrative and support offices. The 69,518 square foot building also needed to fit in aesthetically with its historic neighbors while still standing out as a bold new landmark for the UF campus.

Solution: For formal instruction, a 100-seat classroom/auditorium along with four 75-seat classrooms and a host of other smaller class spaces and breakout rooms were provided. The building’s third floor is home the school’s MBA program and in addition to classroom space, the design incorporates multi-purpose interview rooms, a corporate recruitment suite, collaboration space, a 25-seat executive board room, lounges, and locker rooms. All of these instructional and study spaces were designed to support the technologies at use by students, professors, and presenters. This tech-friendly approach was also used in the Financial Markets Laboratory on the second floor. There the students gain hands-on experience with Bloomberg terminals, electronic stock boards, and other real-life tools.

Rowe Architects, in association with Sasaki Associates, packaged this progressive, state-of-the-art learning environment in a configuration consistent with the iconography of the campus’ historic buildings, utilizing a main gabled structure and familiar materials such as Gainesville range red brick masonry, cast stone, and red, clay tile roofing. By incorporating these hallmarks, RAI was able to embrace a modern aesthetic without creating visual discord with nearby buildings listed on the National Register of Historic Places, or moreover, alienating the Collegiate-Gothic elements that define the campus.

  • 2014 Merit Award for Excellence in Architecture, AIA Tampa Bay
  • 2014 Merit Award, Masonry, AIA Florida
  • 2014 People’s Choice Award Finalist, AIA Florida
  • 2013 Florida Educational Facilities Planner’s Association, FEFPA First Place Award, Architectural Showcase, Higher Education
  • 2012 Article, University of Florida’s William R. Hough Hall: Lasting Dividend, High Performing Buildings, Spring issue
  • 2011 LEED Gold Certification, United States Green Building Council
  • 2011 Article, Rowe Architects, Inc.: Restoring Quality (featured), Architecture Leaders Today, July/August issue
    2011 Eagle Award for Excellence in Construction, Associated Builders & Contractors, Inc.
    2011 City Beautification Award, City of Gainesville
    2011 Honorable Mention, Green Buildings Category, Florida Trust for Historic Preservation, Inc.
    2010 Article, Business-Class Perks, The Gainesville Sun, July 15 edition

Article, July 15, 2010, “Business-Class Perks”, The Gainesville Sun